Premium Events Call for Proposals: FY25/26 P6 – P13

We are pleased to announce that we will be accepting consumer event proposals for FY25/26 P6 – P13, Aug 18/25 - Mar 31/26.

Our vision is to deliver remarkable experiences as the trusted destination for the world’s wines, beers, and spirits and we’re looking for unique, one-of-a-kind proposals that deliver on our vision.

If you have a compelling event proposal for the timeframe, please complete the attached Event Application form (1 application form per event proposal)

Successful proposals will include:

1. Brands that are of interest to premium-wine consumers, vintages that are exceptional/highly rated, sought-after deluxe spirits, products that are rare and/or exclusive, large bottles or unique size formats.
2. Brands that will attract a new event customer demonstrating a clear premiumization opportunity for the category.
3. A passionate winery/distillery principal who enjoys engaging with customers 1:1 and is willing to come to the Ontario market for the event.
4. Additional promotional support the supplier/agent can provide to ensure event success, including product donation for the event and/or financial contribution to ensure ticket prices remain competitive and attainable.

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Proposals should be directed to events@lcbo.com by Friday January 31, 2025 with the Subject Line + attached application file labeled as: SUPPLIER NAME + Brand/Product Name.

If you have any questions regarding your application, please contact the appropriate Category Manager.

Thank you for your continued partnership in elevating our event program. We look forward to creating amazing experiences together!