The LCBO Ready-to-Drink (RTD) Category is excited to announce a new product call for RTD products selling successfully in other channels and jurisdictions, which are not currently listed in LCBO Retail. Any Supplier interested in making a successful product available for consideration for LCBO Retail is welcomed to do so by applying to this new product call.
Please note that this new product call is meant only to augment the LCBO’s existing RTD assortment. There will be a limited number of products opportunities each year. This new call does not replace the annual LCBO product call that closes every June where the majority of new RTDs will continue to be sourced as category space remains limited. The purpose of this product call is also not to source innovation but rather to capture existing items that have generated success elsewhere.
The new product will open annually and will be reviewed monthly starting at the end of January 2026. Please sign into NISS for call details and eligibility criteria.