Jeryca Dillas, Senior Category Manager for White Spirits (Vodka, Gin, Rum, Tequila, Holiday Gifting), has returned from her maternity leave. Jessilynn Kim, who acted in her role for the last year and a half, has now returned to her home role as Senior Category Manager, E-commerce. As a result of these changes, KJ Lee has returned to her home role of Product Manager, E-commerce.
We would also like to announce that Tania Hofweller has accepted another position within LCBO and Jessica Bannon will assume the role of Acting Product Manager for White Spirits (Vodka, Gin, Soju/Sochu & Tequila), beginning May 25th.
Simran Sahni, Acting Product Manager for Brown Spirits (Liqueurs, Brandy, Rum & Holiday Gifting), is no longer with LCBO and we thank her for her contributions and wish her well in her future endeavors. Julianne Grabell is joining the Spirits team and will now manage this portfolio. Julianne will continue to manage the In-Store Tasting program until a backfill is in place.
Emily Liao will temporarily remain as the point of contact for the Whisky portfolio as we continue the recruiting process for a Product Manager for Brown Spirits (Whisky).
We're also thrilled to welcome Alida Di Placido to the team as the Product Manager for Premier Collection & Corporate Gifting, reporting into Paul Farrell.
An updated Merchandising contact list is linked below.
Merchandising Contact List
As of 2026-05-26
