LCBO WINES, SPIRITS & BEER Product Needs 2024-25 (pre-subs due September 2024- March 2025)

We are pleased to provide you with the 2024-25 schedules of LCBO WINES, SPIRITS, BEER, CIDER AND READY TO DRINK Product Needs for pre-submissions due from September 2024-March 2025 (see attachment).

All new product tenders will be open in the LCBO’s New Item Submission System (NISS) beginning today, Friday, June 28, 2024.

All submissions must be made through NISS. For new users, an introduction to the system and instructions on how to apply for access can be found here.  

All complete NISS submissions must include the following:

1. An online application.
2. A one-page marketing plan, including itemized marketing spend for year one, and relevant product attributes and accolades.
3. An image of the product and packaging.

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In addition, we encourage agents to provide as much relevant product information as possible. Up to three files (maximum 2 MB each) can be uploaded into NISS.

Questions may be directed to the relevant Category or Product Manager.