LCBO WINES, SPIRITS & BEER Product Needs 2024-25 (pre-subs due March 2024-September 2024)

We are pleased to provide you with the 2024-25 schedules of LCBO WINES, SPIRITS, BEER & CIDER AND RTD Product Needs for pre-submissions due from March 2024-September 2024 (see attachment). A secondary call will be issued, at a later date, for pre-submissions due from September 2024-February 2025.

All new product tenders will be open in the LCBO’s New Item Submission System (NISS) beginning today, Friday, January 5, 2024.

All submissions must be made through NISS. For new users, an introduction to the system and instructions on how to apply for access can be found here.  All complete NISS submissions must include the following:

1. An online application.
2. A one-page marketing plan, including itemized marketing spend for year one, and relevant product attributes and accolades.
3. An image of the product and packaging.

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In addition, we encourage agents to provide as much relevant product information as possible. Up to three files (maximum 2 MB each) can be uploaded into NISS.

Questions may be directed to the relevant Category or Product Manager.