4 pictures of inside the new LCBO flagship store.

 

We are pleased to share our new flagship store at 15 Cooper Street is officially open to the public. The new destination store offers new, innovative ways to shop and provides the convenience and choice Ontarians have come to expect from the LCBO. 

At over 24,000 square feet, customers will discover an assortment of over 4,000 local and international wine, beer, and spirits, and the largest Vintages selection in our retail network.

As part of the engaging and convenient shopping experience for our customers, new interactive digital kiosks throughout the store provide product information, including in-store and online availability, where to find products in store, exclusive releases, and Aeroplan loyalty reward offerings. Tasting hubs will eventually offer opportunities for customers to sample select on-trend products, interact with brand experts, and expand their wine, beer, and spirits knowledge. Pop-Up Shop experiences will highlight product pairings for holidays and special occasions throughout the year, beginning with Lunar New Year celebrations in February. For more information on LCBO’s enhanced activation opportunities, please visit here.

Other flagship store highlights

  • The largest Vintages section in LCBO’s store network with 1500 wines 
  • A localized product selection: 
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  • 350 VQA Ontario wines to choose from 
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  • A dedicated Ontario craft distiller section of 30 products 
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  • 139 Ontario Craft Brewers 
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  • A hyper-local Pop-Up display between February and April will feature a selection of Toronto’s beverage alcohol producers
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  • 1,400 square footage cold room of imported and domestic beer and ready-to-drink products 
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  • Dedicated refrigeration for ready-to-drink chilled wine products  
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  • Convenient Same Day Pick-Up service desk inside the north entrance 
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  • Digital product tags offer timely and accurate information about products, and offer a more sustainable way to label products
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  • 44 free customer covered parking spots
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  • LED fixtures and automated controls reduce and monitor energy consumption, while sustainably sourced wood and low VOC products are environmentally friendly
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  • “Muskoka Chair” art installation by Hamilton-based artist, Trevor McIntyre to remind customers of the dangers of drinking and driving 
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  • New and interactive in-store features have been designed for an inclusive and equitable experience for customers
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Store hours are Monday through Thursday 10am to 9pm, Friday to Saturday 10am to 10pm, and Sunday 10am to 8pm 

For any additional questions, please contact MerchandisingSupport@lcbo.com or the appropriate Category or Product Manager.