We are pleased to invite you to the upcoming Product Consultant Development Day Supplier Meetings (January–May 2027), where you can share product knowledge, insights, and brand education with LCBO Product Consultants across Ontario.
Key Program Details:
• Locations: 13 locations, 17 groups across Ontario
• Frequency: Monthly sessions aligned with Development Days (bi-weekly for H/O)
• Format: 1-hour in-person presentations (2:30–3:30 PM; arrive by 2:00 PM for setup
Tasting Guidelines:
• Wine/Beer/Cider: 6 products
• Spirits: 3 products
• All products must be currently listed or upcoming in the LCBO
• LCBO provides tasting glasses and spittoons
Application Timeline:
• Opens: Friday, October 23rd, 2026, at 9:00 AM
• Closes: Monday, November 16th, 2026, at 5:00 PM
• Confirmations Begin: Tuesday, December 1st, 2026
Proposal Requirements:
Submit a complete proposal via the application form, including:
1. Contact and presenter details
2. Presentation topic and learning outcomes
3. Tasting product list (with LCBO numbers)
4. Preferred locations and dates
Important Notes:
• Availability is limited; submission does not guarantee selection
• Content should be advanced and tailored to a knowledgeable audience
• Presenters in key roles (e.g., winemakers, principals) are preferred
• Interactive and educational formats are encouraged
• Please consider participants’ food allergies, sensitivities and dietary restrictions. Clearly label all ingredients and potential allergens in any food or consumable items provided.
• Presenters are encouraged to download and install Microsoft Teams in advance of their scheduled Development Day session.
Application Process:
• Submit one form per location and date
• You may select “All Locations” and/or “All Dates” to simplify submission
• Use the provided [template] to draft your responses before submitting
Virtual presentations are available only for Windsor, Thunder Bay, and North Bay due to travel limitations. Products must be shipped in advance.
Attendance Estimates by Location (Attendance numbers cannot be guaranteed, as last-minute absences or vacation schedules may occur):
Location | Number of Product Consultants |
Toronto Head Office Group 1 | 33 |
Toronto Head Office Group 2 | 31 |
Mississauga Group 1 | 20 |
Mississauga Group 2 | 22 |
York Region Group 1 | 23 |
York Region Group 2 | 21 |
Ottawa Group 1 | 27 |
Ottawa Group 2 | 29 |
Barrie | 16 |
Durham | 22 |
Hamilton | 19 |
Kingston | 10 |
Guelph | 17 |
London | 13 |
Windsor | 4 |
North Bay | 10 |
Thunder Bay | 4 |
Important Policy Reminder
As of March 4, 2025, LCBO has ceased purchasing U.S. beverage alcohol products due to Ontario’s response to U.S. tariffs. U.S. products are not eligible for these sessions.
Thank you for your partnership. We look forward to your proposals.
For your convenience, here’s a sample template available in the forms.
You may use this to copy and paste your details:
Name:
Email:
Phone number:
Agency:
Supplier:
Presentation name:
Name and title of the presenter:
Description of Presentation and learning outcomes:
Name and LCBO number of products to be tasted:
Apply here: Development Day - Supplier Meeting Application Form Jan. 2027 - May 2027 – Fill out form
Best Regards,
- Diana Nardolillo
- Senior Manager, Customer Engagement Group