We are pleased to share the upcoming Product Consultant Development Day Supplier Meeting opportunities for the period of July 2, 2025 – October 8, 2025. These meetings create time for you to bring industry guests, product knowledge, education, and engagement to LCBO Product Consultants.
Supplier Meetings are hosted in 13 locations and 17 groups across the province that align with our Product Consultants’ Development Days. These sessions are scheduled, on average, once a month. These one-hour supplier meetings allow our Retail Product Consultants to gain educational insights from the trade that will foster a deeper understanding of your brands and products. Your collaboration in this educational endeavour is invaluable, and your participation serves to enrich our Product Consultants' knowledge and brand exposure.
Please find the critical dates for the program below.
Application Dates:
The application process will open on Monday, May 5th, 2025, at 9:00 am and will close on Thursday, May 22nd, 2025, at 5:00 pm. The application period for which we are considering your proposals will be July 2nd, 2025 – October 8th, 2025.
Please take time to familiarize yourself with the proposal criteria before submitting your application(s).
Proposal Overview & Acceptance Criteria:
A comprehensive proposal must be submitted using the application link for LCBO's approval of supplier meetings. We strive to ensure fair and equitable distribution of opportunities based on the quality of the submission.
Please consider the following:
· A maximum of 5 presentation topic proposals per supplier can be submitted; we cannot guarantee allocation as availability is limited.
· Clearly define the learning outcomes to ensure presentations are well-structured with advanced product knowledge and educational components.
· Audience-tailored content is key. As our Product Consultants are well-versed in beverage alcohol, advanced-level educational content is preferable. Presenters who hold critical roles within the company (such as winemakers/key principals) are especially valued.Content can span various aspects, including beer, wine, spirits, regional and varietal themes, and food-related pairing exercises. Interactive and diverse teaching methods are highly encouraged.
Application Focuses:
We have two periods with specific focuses. Please see the chart:
Period | Supplier Meeting Focuses |
Period 4: June 22 – July 19 | Open to all categories* |
Period 5: July 20 – Aug 16 | Open to all categories* |
Period 6: Aug 17 - Sept 13 | Focus on local products |
Period 7: September 14 – Oct 11 | Focus on VQA Wine |
*As part of Ontario’s response strategy to U.S. tariffs, the government of Ontario has directed LCBO to implement restrictions on all U.S. beverage alcohol sales and related imports into Ontario, effective March 4, 2025. As a result, LCBO has ceased the purchase of all U.S. products, and U.S. products are no longer available for purchase by our retail and wholesale customers. U.S. products will not be purchased by LCBO until the LCBO is directed to resume normal business.
Supplier Meetings Overview:
· Presentations are one hour long, commencing at 2:30 PM and concluding by 3:30 PM. Please plan to arrive by 2:00 PM for a successful set-up
· LCBO will provide tasting glasses and spittoons at each location
· The tasting session can feature up to six products
Application Review Process
Once applications are reviewed, you will receive an email confirmation from the Customer Engagement Group with your assigned dates, locations, and approved proposal topics.
Proposal confirmations will be sent out starting on Tuesday, June 3rd, 2025, for the first Development Day of July 2, 2025.
Application Submission:
Please click on the link below to submit your proposal via Microsoft Forms.
You will find the dates organized by location. The form is simple and intuitive to use. Please answer all questions as thoroughly as possible.
Click here to apply:
Product Consultant Development Days | Doing Business with LCBO
Thank you for considering this partnership opportunity, and we look forward to continued collaboration.
Best Regards,
Diana Ruscetta
Senior Manager, Customer Engagement Group