LCBO held its annual Elsie Awards on Thursday, September 26, 2024. This year marked the 30th anniversary of coming together and celebrating our valued suppliers, agents, partners and associations. The awards ceremony is an important opportunity to recognize the incredible partnerships that help define our industry and honour our collaboration and shared achievements.
In addition to this year’s special recognition award – John Howard of Megalomaniac Wines – LCBO paid tribute to previous special recognition winners over the last 30 years for their lasting impact and legacy on the beverage alcohol industry.
2024 Elsie Award Nominees & Recipients
SoS GOOD PEOPLE PLANET & PARTNER:
Mascot Brewery - Winner
Georgian Bay Eco-Friendly Gin
Vizzy Hard Seltzer
BEST FOOD & DRINK PARTNER:
Molson Coors Canada - Winner
Andrew Peller Limited
Mark Anthony Wine & Spirits
BEST VINTAGES EVENT:
Caymus Canada - Winner
Gaja
Chateau Lafite
BEST GIFT ITEM:
Ace Beverage Group - Winner
Corby Spirit and Wine Limited
Mark Anthony Wine & Spirits
Univins and Spirits
BEST LCBO PROMOTIONAL PROGRAM:
Labatt Brewing Company - Winner
Diageo
Caymus Canada
The Bacchus Group
BEST AEROPLAN TRADE PARTNER:
Wines of South Africa - Winner
Labatt Brewing Company
Suntory
BEST E-COMMERCE EXCLUSIVE PRODUCT OR OFFER:
Arterra Wines Canada - Winner
Caymus Canada
Forty Creek Distillery Ltd
BEST OF ONTARIO – SPIRITS:
Spring Mill Distillery - Winner
Dunrobin Distilleries
Copper Rose Distillers
BEST OF ONTARIO - WINES & VINTAGES:
Cave Spring Vineyard - Winner
Palatine Hills Estate Winery
Featherstone Winery
BEST OF ONTARIO - BEER CIDER & RTD:
Bellwoods Brewery - Winner
Blood Brothers Brewing
West Avenue Cider
BEST NEW PRODUCT LAUNCH – SPIRITS:
Proximo Spirits Canada Inc. - Winner
Diageo
Ace Beverage Group
BEST NEW PRODUCT LAUNCH - WINES & VINTAGES:
Dionysus Wines and Spirits Ltd. - Winner
Arterra Wines Canada
Andrew Peller Ltd.
BEST NEW PRODUCT LAUNCH - Beer Cider & RTD:
Labatt Brewing Company - Winner
Moosehead
Steam Whistle
PARTNERSHIP AWARD – SUPPLY CHAIN:
Arterra Wines Canada - Winner
Premier Brand
Barrique Wine Imports Ltd.
PARTNERSHIP IN TRAINING AWARD:
Ontario Craft Brewers (OCB) & Ontario Craft Cidery Association (OCCA) - Winner
California Wines Canada Capstone Training Program
Wine Marketing Association of Ontario (WMAO)
PARTNERSHIP AWARD – Spirits:
Suntory, Shane Bryans/ Mike Gillis - Winner
Southern Glazer’s Wine and Spirits, Randi Beaulieu
Junction 56, Mike Heisz
PARTNERSHIP AWARD – Vintages:
Univins & Spirits, Theo Spirou - Winner
Delegat Canada, Camille Gemmell
Caymus Canada, Carrie May
PARTNERSHIP AWARD – Wines:
The Case for Wine, Rob Albis / Kathy Cannon - Winner
Wines of Rioja, Clemente Gallois
Andrew Peller Limited, Lisa Fenn
PARTNERSHIP AWARD – Beer, Cider & Ready-to-Drink:
Mark Anthony Brands, Hilary Sheppard – Winner
Flying Monkeys Craft Brewery, Patty Gardner
Steam Whistle, Catherine Oppedisano
PARTNERSHIP AWARD – Retail
Proximo Spirits Canada, Garrett Lewis – Winner
Corby Distilleries Limited, Derik Gratton
Mark Anthony Brands, Lesley Bloor
PARTNERSHIP AWARD - SPECIALTY SERVICES
Cru Wine Merchants - Winner
Ele & Co
Gibson Family Group Inc.
PARTNER OF YEAR – SMALL:
Burdock Brewery - Winner
Spring Mill Distillery
VinoLuna Inc.
Flat Rock Cellars
Founder’s Original
PARTNER OF YEAR – MEDIUM:
The Case for Wine - Winner
Flying Monkeys Craft Brewery
Woodman Wines & Spirits
Dionysus Wines & Spirits Ltd.
Asahi Canada
PARTNER OF YEAR – LARGE:
Beam Suntory - Winner
Molson Coors Canada
Univins and Spirits
Corby Spirit and Wine Ltd.
Mark Anthony Wine & Spirits
SPECIAL RECOGNITION AWARD:
John Howard, Megalomaniac Wines