LCBO held its annual Elsie Awards on Thursday, September 26, 2024. This year marked the 30th anniversary of coming together and celebrating our valued suppliers, agents, partners and associations. The awards ceremony is an important opportunity to recognize the incredible partnerships that help define our industry and honour our collaboration and shared achievements.
In addition to this year’s special recognition award – John Howard of Megalomaniac Wines – LCBO paid tribute to previous special recognition winners over the last 30 years for their lasting impact and legacy on the beverage alcohol industry.
2024 Elsie Award Recipients
Best Vintages Event – Caymus Canada
Best Gift Item – Ace Beverage Group
Best LCBO Promotional Program – Labatt Brewing Company
Best Food & Drink partner – Molson Coors
Best Aeroplan Trade Partner – Wines of South Africa
Best eCommerce Exclusive Product or Offer – Arterra Wines Canada
Best of Ontario – Wines & Vintages – Cave Spring Vineyard
Best of Ontario – Spirits – Spring Mill Distillery
Best of Ontario – Beer, Cider & Ready-to-Drink – Bellwoods Brewery
Spirit of Sustainability – Good People, Planet & Partner Award – Mascot Brewery
Best New Product Launch – Wines & Vintages – Dionysus Wines & Spirits
Best New Product Launch – Spirits – Kraken Gold, Proximo Spirits Canada
Best New Product Launch – Beer, Cider & Ready-to-Drink – Cutwater Tequila Margarita
Partnership Award – Retail – Garrett Lewis, Proximo Spirits Canada
Partnership in Training – Ontario Craft Brewers & Ontario Craft Cider Association
Partnership Award – Supply Chain – Arterra Wines Canada
Partnership Award – Specialty Services – Cru Wine Merchants
Partnership Award – Spirits – Shane Bryans and Mike Gillis, Suntory Global Spirits
Partnership Award – Vintages – Theo Spirou, Univins and Spirits
Partnership Award – Wines – Robert Albis and Kathy Cannon, The Case for Wine
Partnership Award – Beer, Cider & Ready-to-Drink – Hilary Sheppard, Mark Anthony Brands
Partner of the Year – Small Supplier/Agent – Burdock Brewery
Partner of the Year – Medium Supplier/Agent – The Case for Wine
Partner of the Year – Large Supplier/Agent – Suntory Global Spirits
Special Recognition Award – John Howard, Megalomaniac Wines