LCBO held its annual Elsie Awards on Thursday, September 26, 2024. This year marked the 30th anniversary of coming together and celebrating our valued suppliers, agents, partners and associations. The awards ceremony is an important opportunity to recognize the incredible partnerships that help define our industry and honour our collaboration and shared achievements.

In addition to this year’s special recognition award – John Howard of Megalomaniac Wines – LCBO paid tribute to previous special recognition winners over the last 30 years for their lasting impact and legacy on the beverage alcohol industry.

2024 Elsie Award Recipients

Best Vintages Event – Caymus Canada

Best Gift Item – Ace Beverage Group

Best LCBO Promotional Program – Labatt Brewing Company

Best Food & Drink partner – Molson Coors

Best Aeroplan Trade Partner – Wines of South Africa

Best eCommerce Exclusive Product or Offer – Arterra Wines Canada

Best of Ontario – Wines & Vintages – Cave Spring Vineyard

Best of Ontario – Spirits – Spring Mill Distillery

Best of Ontario – Beer, Cider & Ready-to-Drink – Bellwoods Brewery

Spirit of Sustainability – Good People, Planet & Partner Award – Mascot Brewery

Best New Product Launch – Wines & Vintages – Dionysus Wines & Spirits

Best New Product Launch – Spirits – Kraken Gold, Proximo Spirits Canada

Best New Product Launch – Beer, Cider & Ready-to-Drink – Cutwater Tequila Margarita

Partnership Award – Retail – Garrett Lewis, Proximo Spirits Canada

Partnership in Training – Ontario Craft Brewers & Ontario Craft Cider Association

Partnership Award – Supply Chain – Arterra Wines Canada  

Partnership Award – Specialty Services – Cru Wine Merchants

Partnership Award – Spirits – Shane Bryans and Mike Gillis, Suntory Global Spirits

Partnership Award – Vintages – Theo Spirou, Univins and Spirits

Partnership Award – Wines – Robert Albis and Kathy Cannon, The Case for Wine

Partnership Award – Beer, Cider & Ready-to-Drink – Hilary Sheppard, Mark Anthony Brands

Partner of the Year – Small Supplier/Agent – Burdock Brewery

Partner of the Year – Medium Supplier/Agent – The Case for Wine

Partner of the Year – Large Supplier/Agent – Suntory Global Spirits

Special Recognition Award – John Howard, Megalomaniac Wines