We are pleased to share that today we launched a new LCBO.com.

This launch is the first phase of LCBO’s eCommerce Renewal project, with the goal of creating a best-in-class customer experience that is seamless across shopping channels.

The site will make it easier for customers to discover and connect with what they are looking for and inspire them with new ideas.

The new features include:

1.       A new look and feel, aligned with our refreshed branding

o    New, easier-to-find sections for Vintages, ‘Food & Drink” recommendations and recipes

o    The same improved experience across all devices

2.       Improved search function

o    Searches show more relevant results

o    Inventory is updated more frequently and is therefore more accurate

3.       Enhanced checkout process

o    Customers can select home delivery or pickup in-store by item within the same shopping cart (split-cart feature)

o    A notification will be sent when the products are available for pickup; items in stock can be picked up on the same day (in select stores)

4.       Additional product details

o    Call-outs to identify products that are best sellers and on sale

o    New icons to identify products that are made in Ontario, organic, kosher or VQA

o    A 5-point scale description on sweetness, body, flavour intensity, acidity, and tannins for wines

5.       More ways to connect

o    Customers can sign up for back-in-stock notifications

o    Customers can ask or answer a question about a product, right alongside sharing a review

The improved search function and enhanced checkout process also apply to our mobile app.

As we build out more engaging customer journeys, the new site will allow for more placement opportunities in the future.

As we successfully wrap up phase 1 of our eCommerce Renewal project, we will be starting phase 2 soon, which includes further enhancements to B2C sites and improvements to the various B2B platforms. We will continue to keep you updated as the project progresses.


Q:        Will customers be able to search by brand, product size, low-alcohol and other product attributes on the website and mobile app? 

A:         Yes, the search functionality provides more relevant results and filters to help customers find products. As one example, customers can filter by Alcohol By Volume (ABV) % to look for low-alcohol products. 

Q:        As the customer shops online and wishes to purchase an item that is out of stock, will the customer see “Out of Stock” before completing their cart? 

A:         Yes, the item will appear as Out of Stock if it is not available for purchase. In addition, once the customer clicks “Proceed to Checkout,” or “Make Any Updates to Your Cart,” the system will run inventory checks again and provide the customer with an error message if the product has shifted to out of stock position during their shopping experience. The customer can then choose to be notified when the product is back in stock.

Q:        Will the customer be able to see if a product is on sale (Limited Time Offer) in the cart view?

A:         Customers will be able to see sale prices in the shopping cart. However, certain details such as the “Offer Expiry” date will not be visible in the shopping cart due to character limitations.

Q:        Will customers and trade partners be able to check all stores for product availability?

A:         Yes, the “Check All Stores” inventory page will continue to be provided on the website, and all stores with the product will be listed.  Note: The ability to download this information will not be available at launch, however we plan to add this in the future.

Q:        Can customers earn Aeroplan points on the website and mobile app?

A:         Aeroplan is not available on the website and mobile app at the moment. That project is underway and we will provide more information in the coming months.

                Aeroplan is available on Vintages Shop Online.

Q:        What types of badges will be used to highlight products on the website?

A:           The website will include badges for products that are made in Ontario, organic, kosher, VQA, best sellers or On Sale.