As a reminder, tickets for LCBO’s 2023 Trade Day and Elsie Awards Ceremony can be purchased HERE by May 1, 2023.

On May 16th for Trade Day and the Elsie Awards Ceremony at Universal EventSpace, registration will open at 8AM, with a welcome and update from President and CEO George Soleas starting at 9:30AM.

Further presentations will include our recently announced Guest Speaker for Trade Day, Joe Jackman, who will be joined on stage by LCBO Senior Executives Abhay Garg, John Summers, and Vanda Provato, who will participate in an interactive discussion regarding collaboration with trade as wee bring product to life and engage customers post-pandemic, which include both existing and new ways to drive customer engagement and strategic effectiveness.