With the LCBO’s sales objectives and strategic priorities in mind, we have prepared annual sales targets for FY25-26 for regularly listed products sold in our LCBO retail stores. Products will begin to be assessed against these updated targets beginning June 2025.
Amidst a highly competitive listing process, sales targets help ensure that the products we carry meet customer demand, while maximizing revenue. To ensure that your product(s) remains available for purchase, these sales targets must be met or exceeded. As you will see, there have been no significant methodology changes to previous years’ sales targets.
All targets are based on protecting between 90% and 95% of set margin dollars, except for RTD, which is set lower due to the need to adequately refresh the assortment annually.
Targets by merchandising group are attached.
Questions regarding targets may be directed to the applicable Category Manager.
FY 2025-26 LCBO Retail Sales Targets
