Once again, LCBO is proud to support local year-round, and we are currently looking for additional opportunities for collaborative merchandising and marketing efforts amidst continued customer interest and demand for Ontario-made products.
We are relaunching the free tastings for Ontario-made products
Support Ontario - free tastings for Ontario products!
Between Period 3 - 6, LCBO will offer a new opportunity to help support Ontario products (VQA & IDB wines, craft beer, craft cider, craft spirits and small producer RTDs).
LCBO will offer all locally-produced products FREE Regular Consumer Tasting at any of our 365 participating LCBO stores. Brands will only cover the product at landed cost. This will help you to introduce Ontarians to your products, your brand story and help to drive sales.
What to do:
1. Submit an application in the In-Store Tasting System (ISTP).
2. When submitting your application place a message in the “Notes” tab alerting us that this is “Support Ontario” so that we can update your application charges.
Submission Deadlines
Period | Period Start | Submission Deadline |
3 | 25-May-25 | 4-Apr-25 |
4 | 22-Jun-25 | 2-May-25 |
5 | 20-Jul-25 | 30-May-25 |
6 | 17-Aug-25 | 27-Jun-25 |
Need access?
If your access to the system has lapsed or you need to setup a new one you can do so via the Trade Partner Access Request form (TPAR).
What you will need:
· A demonstrator
· A locally produced product
· A positive attitude
We’ll do the rest.
Applications will be processed on the Monday morning following the submission deadline, after which you have one week to decline any tastings that are unsuitable. For more information and participating stores please refer to the In-Store Tasting Program or contact Instoretastings@lcbo.com.
Note: All terms and conditions applicable to In-store tastings still apply. Failure to attend tastings after booking may result in a fee.