Deadline extended until May 3 to purchase Trade Day & Elsies Tickets!

03 May 2023

We have extended the opportunity to purchase tickets for LCBO’s 2023 Trade Day and Elsie Awards Ceremony until EOD tomorrow, Wednesday May 3.

Ticket purchases can be made HERE.

Latest Updates

General Updates

Invitation: Join us an important update on key modernization changes ... 13 Feb 2026 - NEW!

As you know, there are important changes that alcohol suppliers can expect as we approach important marketplace and future state modernization milestones in ... Read More

Promo Programs Updates

Premium Events Call for Proposals: Q3-FY26/27 12 Feb 2026 - NEW!

We are pleased to announce that we will be accepting premium consumer event proposals for Q3 - FY26/27, October, November, December 2026.... Read More

Product calls

LCBO Wines, Spirits, Beer, Cider & RTD Product Needs 2026-27 (pre-subs ... 12 Feb 2026 - NEW!

We are pleased to provide you with the Q1 & Q2 2026-27 schedules of LCBO WINES, SPIRITS, BEER, CIDER AND READY TO DRINK Product Needs for pre-submissions due ... Read More