Deadline extended until May 3 to purchase Trade Day & Elsies Tickets!

03 May 2023

We have extended the opportunity to purchase tickets for LCBO’s 2023 Trade Day and Elsie Awards Ceremony until EOD tomorrow, Wednesday May 3.

Ticket purchases can be made HERE.

Latest Updates

Product calls

NEW! Ready-to-Drink (RTD) & Pre-mixed Cocktails (Supplemental Call) 29 Oct 2025 - NEW!

The LCBO Ready-to-Drink (RTD) Category is excited to announce a new product call for RTD products selling successfully in other channels and jurisdictions, ... Read More

Product calls

NEW! Ontario Ready-to-Drink (RTD) Incubator Program – 2026 Fall ... 29 Oct 2025 - NEW!

We are pleased to announce a new fall Incubator call, which is open to small, Ontario-based RTD manufacturers.... Read More

General Updates

Follow up: Resources and information on modernization changes coming ... 27 Oct 2025 - NEW!

Hopefully you were able to join our recent call on important modernization changes that you can expect as we approach the end of the year.... Read More