As the beverage marketplace continues to modernize and customer preferences continue to evolve, so are we. Next year will bring new opportunities and challenges as we continue to transform our business.

To help you stay up to date on everything from category trends and performance to how we’re changing our processes and technologies to provide better trade and customer experiences, we’re introducing a series of virtual Trade webinars, which will be hosted quarterly, starting in January.

These calls will be an opportunity for industry associations, alcohol suppliers and their agents to learn more about LCBO’s insights and initiatives. Please save the date for the first Quarterly Trade Update on January 30 between 3-4pm. Stay tuned for details in the new year.

We look forward to these important connection points.