Effective April 1, 2025, the Ontario government will be removing minimum retail prices (MRP) for all spirits products (including spirit-based ready-to-drink products), and pausing the scheduled 4.4% increase in the cost-of-service fee which is applied to all beer products sold at the LCBO and other licensed retailers.

On April 1, 2025, the MRP for cider and wine (including wine-based ready-to-drink products) will increase in accordance with Ontario Regulation 750/21 under the Liquor Licence and Control Act 2019, while MRP for beer (including malt-based ready-to-drink products) remains unchanged in accordance with Ontario Regulation 750/21. All impacted LCBO-listed products that fall below the revised minimum retail pricing will automatically have their retail prices adjusted for April 1, 2025.

Relevant information for suppliers wishing to re-quote wines and cider products:

  • For vendors who wish to re-quote, please refer to the Schedule of Quote increases on our Doing Business with LCBO website. Quotes must be submitted using the Quote Submission Form and emailed to pricing@lcbo.com.

  • Note: All quotes and excise-related requotes which were submitted by March 3, have been processed and will be activated by April 1.

  • Domestic beer suppliers: Quotes submitted by Monday March 17 will not be activated. Please re-submit as per the Domestic Beer Quote Submission Schedule for the next Monday 4pm deadline.

  • Import beer suppliers: Those who submitted quotes, including rebate quotes, will receive notifications from the LCBO Pricing Team. Subsequent quote submissions will be processed in accordance with the Schedule of Quote Increases.

  • For products participating in the LTO program during Period 1 2025/26, the LTO retail will be forced to the floor price where applicable. For items that fall below the LTO threshold, agents will be notified and the LTO will be cancelled.