We’re excited to announce that Trade Day and the Elsie Awards are going virtual this year!
Trade Day 2021 Wednesday | May 5th
Elsie Award Celebration Thursday | May 6th
Stay tuned for more details.
GENERAL UPDATES
LCBO Trade Day & Elsie Awards Save the Date
18 Feb 2021
Latest Updates
Destination Collection Fall 2026 Product Calls – submissions accepted ...
02 Oct 2026 - NEW!
We are pleased to provide you with the Fall 2026 Destination Collection Product Needs Schedule outlining opportunities for purchases and detailing product ... Read More
Ready-to-Drink Promotional Program Deadline Extension (Periods 1 – 4 ...
29 Sep 2026 - NEW!
Application deadlines for Periods 1–4 have been extended to allow agents and suppliers more time to align submissions with next year’s RTD innovation ... Read More
Hello, We invite alcohol suppliers and agents to register for our next Quarterly Trade Update on October 6. The agenda will include reminders ... Read More