The departments that make up what is currently LCBO’s Chief Customer Office play a critical role in how we fulfill our mandate to the people of Ontario and deliver best-in-class experiences to all of our customers.

As key partners and as you work closely with leaders in these areas, particularly in Retail, I wanted to share an update on an upcoming shift in our structure.

LCBO is currently recruiting a Chief Retail Officer (CRO) and a Chief Marketing & Digital Officer (CMDO).

Our CRO will oversee the vision and strategy of our retail network, including Retail Operations, Retail Analytics & Insights, Store Operations & Support, and Resource Protection.  Our CMDO will act as a key architect of the LCBO’s evolving brand and digital strategy and how they influence the customer experience and will be made up of our eCommerce, Marketing & Customer Intelligence, and Customer Experience teams.

As you are aware, Merchandising, under Abhay Garg’s leadership, reports directly to me.

We look forward to introducing our new leaders over the coming months.

Take care.

George Soleas, M.Sc., Ph.D.
President & CEO, LCBO