With the LCBO’s sales objectives and strategic initiatives in mind, we have prepared the annual sales targets for F24-25 for regularly listed products sold in our retail stores.
The methodology used to determine all sales targets remain unchanged from last year and reflect the changing consumer demand. Notable updates this year include:
Wines
- The set target for Australia White has been split into three groupings: A = Pinot Grigio, Moscato, B = Chardonnay, C = Sauvignon Blanc, Other White
- The set target for Argentina Red has been split into two groupings: A = Malbec, B = Other Reds
- The sales target has been aligned for small format size wines from all regions
- A new sales target has been created for De-alcoholised Wines
As you know, to ensure that your product(s) remain in good standing at the LCBO, these targets must be met or exceeded. Products will begin to be assessed against these updated targets beginning May 2024. Targets by merchandising group are attached.
Questions regarding targets may be directed to the applicable Category Manager.
Targets FY202425
