The LCBO Promotional Fee is collected annually to support general promotional activities for our retail and online channels.
2024-25 Promotional Fee
In P13, LCBO charges suppliers of ongoing product listings an annual promotional fee which goes towards overarching advertising tactics for the year. A fee of $400 will be applied to all products except:
· one-time buys (including Vintages releases)
· seasonal listing purchases
· Vintages Essentials
· e-Commerce only products
· grocery/convenience and Beer Store only SKUs
· gift packs
· combination-store only beers
· mix-and-match SKUs
· Destination Collection products
All SKUs with sales below $35,000 in the last 13 promotional periods (on a rolling basis) will also be exempt.
Please note, LCBO’s Merchandising Promotional Tracking System (MPTS) defaults the invoicing of the promotional fee to the supplier. If the agent needs to receive the promotional fee invoice, the following information must be received by Friday, February 28, 2025 at MerchandisingSupport@lcbo.com so our teams can update our records. Requests not received by the deadline will not be eligible to reverse after the fact. Please provide the following information in your email:
LCBO# | Product Description | Direct Invoice to: | Agent# |
554466 | XYZ Chardonnay | ABC Agency LTD | 1234 |
For any additional questions, please contact MerchandisingSupport@lcbo.com or the appropriate Category or Product Manager.