Beverage Alcohol Marketplace Modernization for Trade

On December 14, 2023, the government announced plans to increase choice and convenience for Ontarians by allowing the sale of beer, wine, cider and low-alcohol ready-to-drink beverages at participating convenience, grocery and big box stores across the province.

On May 24, 2024, the government announced further details and timelines for the phased rollout as follows:

• Anytime after July 18, 2024 - the up to 450 grocery stores that are currently licensed to sell beer, cider or wine will also be able to sell ready-to-
  drink beverages. These grocery stores will also be able to start offering consumers large-pack sizes.

• After September 5, 2024: all eligible convenience stores will be able to sell beer, wine, cider and ready-to-drink alcoholic beverages.

• After October 31, 2024: all eligible grocery and big-box stores will be able to sell beer, wine, cider and ready-to-drink beverages, including in large
  pack sizes.

This site provides information and resources about these changes for trade partners who supply beverage alcohol. This page will be updated over the coming months as more information becomes available.

Additional Resources