On April 1, 2026, a new wholesale pricing model will be implemented as part of the provincial government’s commitment to a more open, equitable, and competitive beverage alcohol marketplace that benefits consumers and businesses.
What you should know about the wholesale pricing model
- The wholesale price you pay will no longer depend on the LCBO retail price. Instead of getting a discount on the LCBO retail price (as you do today), your wholesale price will be determined by adding mark-ups to the alcohol supplier’s price.
- Brewers may continue to have the ability to set a different wholesale price for bars and restaurants (i.e. on-premise consumption), as stipulated in the Early Implementation Agreement.
Updated pricing will be visible in wholesale.lcbo.com starting April 1.
Please reach out to your LCBO representative with any questions.
