Wholesale Limited Time Offer (LTO) Program

A new Wholesale Limited Time Offer (LTO) Program is being introduced for hospitality licensees.  

An LTO is an optional supplier-led promotional discount on select products for a specified period of time to help drive sales for the supplier and licensed retailer.

How do Limited Time Offers work for hospitality licensees?

• The supplier determines the eligible product, the promotion, and the promotional period.

◦ All products must meet LTO guidelines and be currently listed in the relevant wholesale catalogue

◦ A brand may participate in consecutive LTOs, but a product SKU may not. 

◦ The LTO discount amount must be a dollar amount per unit that is between 5-20% of the regular wholesale price.   

• A list of upcoming hospitality LTOs will be available on wholesale.lcbo.com starting August 7.

• Hospitality licensees purchase product at a discounted wholesale price at the point of purchase; either online or in store (subject to minimum wholesale price requirements).

• Hospitality licensees can pass on the discount to consumers but are not required to due to the unique nature of their business (on-premise consumption).

Note: Starting September 13, LCBO Retail LTOs will be for consumers and LCOs only and no longer be available to hospitality licensees shopping in-store. 

LCBO promotional periods

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