Following public health guidance and given the ongoing restrictions, the LCBO’s in-store and in-person consumer tastings and events remain suspended until the end of promotion period 4. The health and well-being of our staff, partners and customers is our top priority.

Any promotional packages with tasting components will have their participation fees adjusted. New deadlines for future applications will be announced when the programs are able to safely resume.

Please reach out to your category representative if you have any additional questions.

Thank you for your patience and understanding.

The Experience Programs aim at developing the LCBO's cutomers' product knowledge while enhancing the shopping experience by offering sampling, tasting and cooking classes. The Experience Programs are the sensory links promoting beverage alcohol products in a inviting and refined atmosphere.


Experiential Program Opportunities

  • Virtual Experiences


  • Enhanced Tasting Events
  • In-Store Tastings


  • Vintages Events