The LCBO is one of the world's largest purchasers of beverage alcohol. Producers have significant opportunities to develop brand awareness and build strong businesses.
As an LCBO supplier, you may have access to:
The company is organized into three business units for domestic and imported products:
The LCBO is an agency of the Province of Ontario, and reports to the Minister of Finance. It exists to provide Ontario consumers with excellent product selection and service, and to be a leader in promoting responsible use of beverage alcohol.
Private Ordering: There may be products that customers or licencees want that we don't carry. These products can be ordered through the LCBO by contacting our Private Ordering Department. Download the Private Ordering Guidelines and the Frequently Asked Questions for more information.
Consignment: Agents wishing to introduce licensees to products that the LCBO doesn't yet sell may be able to do so through our Consignment Program.
This program helps participating agents purchase a limited quantity of product acquired on consignment terms at the LCBO's warehouse in Toronto while they develop or test the market for niche or new brands.
For more information on either Private Ordering or Consignment, call the LCBO - see the Contacts section of this website.
The Ontario Beverage Alcohol Marketplace
You may have other options to selling beverage alcohol in Ontario. But by selling through the LCBO, there are three key benefits:
Selling through the LCBO is cost-effective, and a significant opportunity to build brands and business.
LCBO Annual Report