Free Standing Insert (FSI)

The FSI is a direct-mail marketing tool with a measurable response from customers shopping for featured products at Vintages. FSIs provide excellent full-colour reproduction and detailed product information. They are inserted in the home delivery of major daily newspapers throughout Ontario, and allow Vintages to target potential customers based on household incomes and postal codes. FSIs deliver a high impact within a newsworthy and credible medium throughout Ontario.

The typical distribution of each Vintages FSI is approximately 460,000, divided appropriately between each of the following newspapers: Globe and Mail, National Post, Toronto Star and Ottawa Citizen.

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