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Product Promotions

The LCBO offers a number of promotional opportunities to feature Products in-store. Suppliers are encouraged to participate in the marketing programs to a degree that is appropriate for the Product. This can be done through consultation with the Category Manager. The promotional programs include:

  • Participation in the IMAGE program with featured hero, end aisle, or shelf extender positioning
  • In-store sampling
  • Value Add
  • AIR MILES®
  • Limited Time Offers
  • Contests
  • Shelf Talkers
  • Necktag program

Suppliers and their appointed Agents will be held accountable for achieving Sales Targets regardless of the granting or denial of promotional program applications.
Suppliers or their appointed Agents must communicate all Licensee promotions and external advertising liable to impact inventory levels to the Category Manager or designated Inventory Manager.

Click here for more information about Merchandising Programs

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