Necktags provide an opportunity for suppliers to give information of value to the customer, such as tasting notes, recipe information, or serving suggestion.


Follow this link for rate information.

P.O.P. Specifications And Shipping

Suppliers are responsible for the production of necktags. Necktags must not interfere with any adjacent products (i.e. oversized).

There are no size specifications for necktags, but the applicable Category Manager must approve all necktags.

Necktags may be applied to the product by the supplier prior to shipping or by sales representatives in store.

NEW A SKU may participate in the NeckTag program for consecutive turns.

Neck Hangers

Neck hangers that are traditionally associated with the product (i.e. the scroll on Fazi-Battaglia Verdicchio) are not considered to be necktags and are not included in the necktag policy. The appropriate Category Manager must approve all neck hangers.

Necktag Policy

As a reminder, approval for necktags may be granted if the necktags ties in with the following:

  • Provides product knowledge
  • Provides tasting notes
  • Includes a food or beverage recipe
  • Value Added Promotion
  • Fundraising for a charity (with donation no fee will be charged)
  • On-Shelf Contest
  • Recent awards won


It is the supplier's responsibility to distribute and apply the necktags in LCBO stores.


Follow this link for information.

Deadline Dates

Follow this link to the deadline dates page.

© 2018 LCBO. All Rights Reserved.  |  Terms and Conditions  |  Privacy Code