IMAGE Shelf Talkers

This program gives suppliers/agents the opportunity to provide information such as a endorsement, recommendation, award, and product knowledge to customers. The program's priority is to promote small producers brands and super premium/niche products.


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Program Details

Approved products do not have to link to the Promotional theme.

The LCBO will produce pre-printed shelf talkers for all participating brands, with product information/tasting notes as provided by the supplier and approved by the appropriate Category Manager.

Stores that carry the product will display the shelf talker on-shelf for the entire Promotional Turn.

Store Managers are not required to bring in the products if they do not regularly list them.

Limited Time Offer, Air Miles® , and Bundled Bonus Air Miles® are not available with this program.

Information Required

Suppliers will be asked to provide product information for the shelf talkers. Information provided will be edited to a maximum of 155 characters to fit the format of the printed shelf talker and to ensure it is consistent with LCBO standards. Bilingual shelf talkers will be edited to a maximum of 70 characters. Information suggestions include (25 words or less):

  • Endorsement or recommendation
  • Award/Accolade
  • Product Knowledge
  • Food match or serving suggestion

P.O.P. Specifications and Shipping

The LCBO will produce and ship the shelf talker to all Flagship, Full Service and IMAGE stores.


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Deadline Dates

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