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IMAGE Shelf Talkers

This program gives suppliers/agents the opportunity to provide information such as a endorsement, recommendation, award, and product knowledge to customers. The program's priority is to promote small producers brands and super premium/niche products.

Rates

Follow this link for rate information.

Program Details

Approved products do not have to link to the Promotional theme.

The LCBO will produce pre-printed shelf talkers for all participating brands, with product information/tasting notes as provided by the supplier and approved by the appropriate Category Manager.

Stores that carry the product will display the shelf talker on-shelf for the entire Promotional Turn.

Store Managers are not required to bring in the products if they do not regularly list them.

Limited Time Offer, Air Miles® , and Bundled Bonus Air Miles® are not available with this program.

Information Required

Suppliers will be asked to provide product information for the shelf talkers. Information provided will be edited to a maximum of 155 characters to fit the format of the printed shelf talker and to ensure it is consistent with LCBO standards. Bilingual shelf talkers will be edited to a maximum of 70 characters. Information suggestions include (25 words or less):

  • Endorsement or recommendation
  • Award/Accolade
  • Product Knowledge
  • Food match or serving suggestion

P.O.P. Specifications and Shipping

The LCBO will produce and ship the shelf talker to all Flagship, Full Service and IMAGE stores.

Applications

Follow this link for information.

Deadline Dates

Follow this link to the deadline dates page.

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