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Bundled Bonus AIR MILES® reward miles

The purpose of the Bundled Bonus AIR MILES® program is to highlight cross-promoted products or to entice customers to trade up to more premium products. The LCBO offers four Bundled Bonus AIR MILES® options.

  • Option 1 - "Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®"
  • Option 2 - "Buy two of the same listed product and receive the Bundled Bonus AIR MILES®"
  • Option 3 - "Buy three of the same listed product and receive the Bundled Bonus AIR MILES®"
  • Option 4 - "Buy two of the three listed products and receive the Bundled Bonus AIR MILES®"

See below for specific details of each option.

Option 1

"Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®"

Customers must purchase the two featured products in the same transaction to collect Bundled Bonus AIR MILES®.

Individual products do not have to offer Bonus AIR MILES® if purchased alone.

The two participating products must be different, not size extensions.

Customers collect Bundled Bonus AIR MILES® for EACH pair of participating products purchased in one transaction.

Execution Options:

  • On End Aisle
  • On-shelf if products are located together in every store.
Example # Product Bonus AIR MILES® per product Bundled Bonus AIR MILES® Total Bonus AIR MILES® awarded
1 Product A 3 5 10
Product B 2
2 Product A 0 3 5
Product B 2

Option 2

"Buy two of the same listed product and receive the Bundled Bonus AIR MILES®"

Customers must purchase two units of the same featured product in the same transaction to collect Bundled Bonus AIR MILES®.

Individual products do not have to offer Bonus AIR MILES® if purchased alone.

Customers collect Bundled Bonus AIR MILES® for EACH pair of participating products purchased in one transaction.

Execution Options:

  • On End Aisle
  • On Shelf
  • On Extender
Example # Product Bonus AIR MILES® per product Bundled Bonus AIR MILES® Total Bonus AIR MILES® awarded
1 Product A 3
4 10
2 Product B 0 5 5

Option 3

"Buy three of the same listed product and receive the Bundled Bonus AIR MILES®"

Customers must purchase three units of the same featured product in the same transaction to collect Bundled Bonus AIR MILES®.

Individual products do not have to offer Bonus AIR MILES® if purchased alone.

Customers collect Bundled Bonus AIR MILES® for EACH set of participating products purchased in one transaction.

Execution Options:

  • On End Aisle
  • On Shelf
  • On Extender
Example # Product Bonus AIR MILES® per product Bundled Bonus AIR MILES® Total Bonus AIR MILES® awarded
1 Product A 2
4 10
2 Product B 0 5 5

Option 4

"Buy two of the three listed products and receive the Bundled Bonus AIR MILES®"

Customers must purchase the two of the three featured products in the same transaction to collect Bundled Bonus AIR MILES®.

Individual products do not have to offer Bonus AIR MILES® if purchased alone.

The three participating products must be different, not size extensions.

Customers collect Bundled Bonus AIR MILES® for EACH pair of participating products purchased in one transaction.

Execution Options:

  • On End Aisle
  • On-shelf if products are located together in every store.
Example # Product Bonus AIR MILES® per product Bundled Bonus AIR MILES® Total Bonus AIR MILES® awarded
1 Product A 2 6 10
Product B 2
Product C 2
2 Product A 0 5 A+B=6, or
B+C=8, or
A+C=7
Product B 1
Product C 2

Participation Guidelines

Follow this link for information.

Applications

Follow this link for information.

Deadline Dates

Follow this link to the deadline dates page.

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