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Bonus AIR MILES® reward miles

The AIR MILES® Reward Program allows customers to collect AIR MILES® reward miles when shopping at the LCBO. Since October 1997, the LCBO has been part of a growing list of corporate sponsors offering the AIR MILES® reward miles program.

Earn 1 AIR MILES reward mile for every $30* spent each month. *Excluding HST, container deposit, and charity donations.

Program Details

Bonus AIR MILES® reward miles are offered on participating products in addition to those received through the base AIR MILES® Reward Program. The Program begins on the first Sunday and ends on the last Saturday of each Promotional Turn.

Rates

Follow this link for rate information.

Program Dates

Bonus AIR MILES® will be offered on participating products for the duration of the Promotional Turn.

Participation Guidelines

  • All stores that list the participating products will display the appropriate Bonus AIR MILES® reward miles signage.
  • Products featured in the Display Programs will be given priority when Bonus AIR MILES® Program submissions are reviewed.
  • A number of additional Bonus AIR MILES® opportunities will be reserved for non-display products.
  • Stores are not obligated to list additional products associated with the Bonus AIR MILES® reward Program.
  • A product SKU may not participate in the Bonus Air Miles® program for consecutive turns.
  • Multiple sizes of the same brands may participate in the same Promotional Turn, at the Category Manager's discretion.
  • Bonus AIR MILES® reward miles will not be offered in conjunction with Value Added Programs.
  • The Bonus system and rates apply to the Bundled Bonus AIR MILES® Program.
  • The appropriate Category Manager gives final approvals.
    Retail Price Bonus AIR MILES® Reward Mile (minimum)
    under $5.00 1
    $5.00 - $9.95 3
    $10.00 - $14.95 4
    $15.00 - $19.95 5
    $20.00 - $24.95 6
    $25.00 - $29.95 8
    $30.00 - $39.95 10
    $40.00 - $49.95 15
    $50.00 - $74.95 20
    $75.00 - $99.95 25
    $100.00+ 30

    Spirits exception:
    In the $50 to $74.95 retail price range, a 1750 mL Spirit SKU will need a minimum of 15 Bonus AIR MILES®.

Customer Eligibility

All retail customers are eligible to collect Bonus AIR MILES® reward miles and Bundled Bonus AIR MILES® with no limits on quantities purchased per customer. Licensees, NATO permit holders, Agency Stores and Liquor Delivery Services are not eligible to collect Bonus AIR MILES® reward miles.

P.O.P. specifications and shipping

  • Pre-printed signage will be produced and distributed to all stores by the LCBO.
  • Signage for the Bundled Bonus AIR MILES® Program will be displayed in all stores that carry the featured products.
  • If a store does not carry all of the participating brands, the store will display only the base Bonus AIR MILES® signage where applicable.

Future Opportunities

To create more excitement while offering integrated customer solutions, a number of Bonus AIR MILES® opportunities will be reserved for new initiatives including:

  • Discover Offers.
  • Clustering.
  • Weekend Offers.
  • Special e-mail and Direct Mail Offers.
  • Special Events.

Further details on these programs will be discussed with the appropriate Product Manager.

Applications

Follow this link for information.

Deadline Dates

Follow this link to the deadline dates page

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