SEARCH        


Promotional Calendar: 2016-2017

Click here for Promotional Calendar 2017-2018

The LCBO continues to refine its promotional programs to meet the ever-changing needs and expectations of our customers. Our promotional programs are designed to improve the customer experience, ensure the right products are in the right stores and grow profitable sales.

The LCBO will continue with a seasonal themed approach in 2016/17. One refinement being made is amalgamating period nine and ten for the end aisle displays only. This will result in selected products being featured for the full eight weeks of periods nine and ten. All other promotional programs will continue to turn every promotional period. The promotional periods will be grouped under the following five seasonal themes:

  • Spring (P1, P2, P3)
  • Summer (P4, P5, P6)
  • Fall (P7, P8)
  • Holiday (P9, P10)
  • Winter (P11, P12, P13)

With the exception of P9 and P10, each promotional turn is aligned with the LCBO reporting period and lasts four weeks. Promotional Turn 9 is 3 weeks and promotional turn 10 is 5 weeks (except for the end aisles, which are now one 8 week period).

Application Deadlines

The table below outlines each Promotional Turn's start and end dates as well as application deadlines for Displays and Support Programs.

Access to Merchandising Promotions Tracking System is needed to apply to these programs.


Download Application Deadlines : 2017-2018



  Period Dates Thematic AGENT DEADLINE
Sold Space
Applications & Support
SAM DEADLINE
for approvals/declines
AGENT DEADLINE for Sales Forecasts and detailed information for approved programs
2016/2017
1 April 1 - April 23, 2016 Spring Oct 2, 2015

WINES: Oct 23, 2015

SPIRITS & BEERS: Nov 13, 2015

Nov 6, 2015
2 April 24 - May 21, 2016 Spring Dec 4, 2015
3 May 22 - June 18, 2016 Spring Dec 4, 2015
4 June 19 - July 16, 2016 Summer Dec 11, 2015 Jan 8, 2016 Jan 15, 2016
5 July 17 - Aug 13, 2016 Summer Jan 29, 2016
6 Aug 14 - Sept 10, 2016 Summer Feb 26, 2016
7 Sept 11 - Oct 8, 2016 Fall Feb 5, 2016 Feb 26, 2016 Mar 24, 2016
8 Oct 9 - Nov 5, 2016 Fall Apr 23, 2016
9 & 10 Nov 6 - Dec 31, 2016 Holiday Apr 1, 2016 Apr 29, 2016 May 20, 2016
11 Jan 1 - Jan 28, 2017 Winter May 27, 2016 July 8, 2016 July 29, 2016
12 Jan 29 - Feb 25, 2017 Winter Aug 19, 2016
13 Feb 26 - Mar 31, 2017 Winter Sep 16, 2016
© 2017 LCBO. All Rights Reserved.  |  Terms and Conditions  |  Privacy Code