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Program Rates – Fiscal Year 2016-2017

The rates below apply to Promotional Turns 1 to 13 for fiscal year 2016-2017.

Promotional Fee

$300 annually for every SKU, with the exception of one-shot and seasonal purchases, holiday gifts, licensee-only SKUs, combination-store only beer SKUs and Mix & Match SKU.

Follow this link for more information about Promotional Programs. 

Display Program Rates

Deal of the Week Display

Deal of the Week Display Program $24.25 Per SKU, Per Week, Per Store
Follow this link for more information about Deal of the Week Displays. | Top

End Aisle Displays

Promotional Turn Rate per participating store
PT 1, 2, 3, 4, 5, 6, 7, 8, 9, 12, 13 $215.00 per end.
PT 10 $310.00 per end.
PT 11 $170.00 per end.

All Promotional Turns:

Community Program (selected Regular Stores)

 

$105.00 per end.

Follow this link for more information about End Aisle Displays. | Top

Wine Fridge

The program is based on three Turns and selections will be made three times per year.

Rate per participating store

Participating Stores

 

Turn 1 Summer
(P3 to P6)

Turn 2 Holiday
(P7 to P11)

Turn 3 Spring/Easter (P12 to P2)

Flight A

$190

$180

$140

Follow this link

Flight B

$130

$120

$90

Follow this link

Flight C

$125

$100

$70

Follow this link

Flight D

$125

$100

$70

Follow this link

 

Follow this link for more information about Wine Fridges. | Top

Mini Thematics

Mini-thematic A = $7175 plus tax, Mini thematic B =$7175 plus tax
Follow this link for more information about Mini Thematics. | Top

Shelf Extenders

Option Rate per Extender per Store Participating Stores*
Regular $76.00 Follow this link
Discovery $76.00 Follow this link
Community $53.00 Follow this link
Green $76.00 Follow this link
Follow this link for more information about Shelf Extender Displays. | Top

Shopping Cart Advertising

$7,500 per turn 

Follow this link for more information about Shopping Cart Advertising Displays. | Top

Discover Our Community

Discover Our Community Program
$ 60.00 per week, per A, B, C, and D participating store.

A donation to a charity tied to the community event is strongly recommended as part of the promotion.

Follow this link for more information about Discover Our Community Displays. | Top

Support Program Rates

Bonus AIR MILES® Reward Program

There is a mandatory fee when participating in the Bonus AIR MILES® Reward Program for the production of pre-printed AIR MILES® signage.

  • $750 per product, per Promotional Turn.
Retail Price Bonus AIR MILES® Reward Mile (minimum)
under $5.00 1
$5.00 - $9.95 3
$10.00 - $14.95 4
$15.00 - $19.95 5
$20.00 - $24.95 6
$25.00 - $29.95 8
$30.00 - $39.95 10
$40.00 - $49.95 15
$50.00 - $74.95 20
$75.00 - $99.95 25
$100.00+ 30
  • Suppliers can deviate from the program structure above by 20 AIR MILES® reward miles provided the offer does not exceed 20% of the selling price.
  • The fee associated with each Bonus AIR MILES® reward mile awarded is $0.30.
  • Debit notes or invoices will be issued after the applicable Promotional Turn ends.
Follow this link for more information about the Bonus AIR MILES® program. | Top

Limited Time Offers

The supplier/agent will be charged based on the full reduction in retail for the number of units sold at the LTO price.

Mandatory Pre-printed LTO signage: $1,500.00 per product, per Promotional Turn (flat rate).

Follow this link for more information about the Limited Time Offers program. | Top

Value Add Program

$700.00 participation fee per Rep applied value add per Promotional Turn (flat rate). The supplier is responsible for providing the Value Add or "give-away" items. Participants will also absorb the costs of added duties, freight and excise taxes in order to maintain the regular price of a product during the Promotional Turn.

Plant-Applied Value Add programs:

  • Cases with 6 or less bottles will be charged $3.75
  • Cases with 7 or more bottles will be charged $7.50
Follow this link for more information about the Value Add program. | Top

IMAGE Shelf Talker Program

$700.00 per product, per Promotional Turn (flat rate)

Sales & Marketing will issue invoices for the Shelf Talker Program at the beginning of the Promotional Turn.

Follow this link for more information about the IMAGE Shelf Talker program. | Top

Contests

End Aisle / Shelf Extender
Part of Promotional Turn - no additional charge.

Stand-alone on-shelf Contests

Option Rate
Contest Ballots
$800 per product (flat rate)
On-Pack Contest
$800 per product (flat rate)

Suppliers are responsible for the production of all contest ballots.

Necktag Contests

  • $4.00 per case
Follow this link for more information about the In-Store Contest program. | Top

Vouchers

The agent/supplier will be charged back for the total retail value of all vouchers redeemed. Vouchers are subject to a five percent administration fee charged on the retail price of every voucher redeemed. H.S.T. is also applied to the total administration fee. The manufacturer covers all costs associated with redemption of these vouchers at their full retail value.

Follow this link for more information about the Voucher program. | Top

Necktag Program

$4.00 per case
*No charge fee for charitable donation necktags

Follow this link for more information about the Necktag program. | Top

New Product Shelf Talker

$700.00 per product. This is a mandatory one-time fee.

The Sales & Marketing Division will issue invoices for New Product shelf talkers after the listing process is complete.

Follow this link for more information about the New Product program. | Top

Shelf Talker - New Low Price

$700.00 per product, per Promotional Turn (flat rate)

Sales & Marketing will issue invoices for the Shelf Talker Program at the beginning of the Promotional Turn.

Follow this link for more information about the Shelf Talker - New Low Price program. | Top

Experience Program Rates

Tasting Program

There is a bar rental charge to participate in the program and products used for sampling are charged to the supplier at LCBO landed cost.

$25.00 per day + HST Bar Rental Cost & $15.00 per day flat rate charity fee*
$190.00 per day + HST for an LCBO hosted tasting

*The $15.00 flat rate charity fee added to tastings is donated by the LCBO to charity.

Follow this link for more information about the Tasting program. | Top

In-Store Tasting Requirements

In-Store Tasting guidelines are available to make participants of the program aware of their responsibilities. Please read before applying for in-store tastings or offering demonstrations.

Special Events Program

Customers may now sample product selections without making a charitable contribution. Each event will include a $15.00 charity charge, billed to the host agent, which will appear on invoices as "ITPCF."

Follow this link for more information about the Special Events program. | Top

Advertising Program Rates

Shopping Guide (formally FSI)

 
Rate
Vintages
$4,500 per SKU
Follow this link for more information about FSIs. | Top

Radio

Coop advertising costs will be negotiated on a case by case basis.

Follow this link for more information about Radio Advertising. | Top

Newspaper Ads

Coop advertising costs will be negotiated on a case by case basis.

Follow this link for more information about Newspaper Advertising. | Top

FOOD & DRINK Magazine

Follow this link for more information about the FOOD & DRINK Magazine. | Top

Payment Terms

All invoices are due upon receipt LCBO invoicing terms are immediate.

Advise your Accounts Receivable contact immediately or fax details to 416-365-5766 for any invoice issues or concerns.

During the promotional program application process, the Merchandising Promotions Tracking System will give a choice of either bill to Agent or bill to Supplier. All invoices are then prepared accordingly. Please do not request revisions to re-bill supplier or re-bill agent.

Please remit payment to:

LCBO
55 Lake Shore Blvd East Department #884,
M5E 1A4 Toronto, Ontario

Payment can be made by cheque or EFT wire transfer.

If you require further information regarding wire transfer banking information, please fax a request to 416-365-5766 ATTN: Accounts Receivable.

Accounts will be placed on 'hold' if any invoice is outstanding past 60 days. No further promotional program participation will be allowed until account is current.

If your contact information has changed please fax updated information on company letterhead to 416-365-5766.

Payment Schedule

All programs are billed the third week of the promotion they take place in with the exception of the Limited Time Offer, Bonus AIR MILES®, and Bundled Bonus AIR MILES® programs which will be billed the third week of following Period.

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