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Deal of the Week Display (formally known as Hero Display)

The Deal of the Week Display provides the opportunity to create a high-impact, stand-alone display that will capture the attention of customers as they enter the store. Products selected for this display must fit one or more of the following criteria:

  • High volume
  • Seasonally relevant
  • Significant Limited Time Offer or Bonus AIRMILES offer
  • Unique and high perceived value add

Rates

Follow this link for rate information.

Participating Stores

Participating stores include selected IMAGE Rollout, Flagship and Full Service stores that have enough space to build the Deal of the Week Display.

The total number of participating stores will be confirmed at the time of billing.

Participating Stores List

Opportunities

One display in a prominent location at the front of participating stores. The display can only be purchased provincially and will be allocated to a specific category for each Week.

Products

One SKU per display. All participating stores will carry the approved brand for the Week.

Product Placement

Deal of the Week Display locations are registered on each store's floor plan. The location of the Deal of the Week Display is not open to negotiation by suppliers. Store staff will build and merchandise the Deal of the Week Display in its defined position.

Promotional Material

The LCBO will produce and distribute product branded signage for all Promotional Turns including a Banner Stand Insert and Pricer Cards.

Advertising

Advertising costs are additional.

The LCBO will select the most appropriate products that align with the FSI's promotional positioning.

Advertising support details for each Promotional Turn are outlined in the Promotional Calendar.

Applications

Follow this link for information.

Deadline Dates

Follow this link to the deadline dates page.

As of September 2010
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