Advertising and Promotion Requirements

The AGCO sets requirements for liquor advertising, promotion, sampling and giving of liquor and sets prohibitions on inducements. The law regarding these matters is contained in the Liquor Licence Act and regulations and all Suppliers and Agents must comply with these and all other applicable laws. The AGCO publishes Advertising Guidelines (click here for French version) and Sampling Guidelines that are posted on AGCO’s website.

When advertising and/or promoting the sale of a Product, the Supplier/Agent must comply with the provisions outlined in these Advertising guidelines. Failure to do so may result in the LCBO discontinuing its purchase of a Product(s).

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